Mr. Barak has been with Netafim since 1975. Prior to his current post, he served in several positions including Director of Marketing and Treasurer of Netafim, Executive VP of Netafim USA, and President of Netafim South Africa.
As Chief Sustainability Officer, Mr. Barak works with governments, non-governmental organizations (NGOs), academic institutions, environmental organizations, and companies on sustainability and multi-resource productivity issues. In this capacity, he focuses his efforts on water, land, energy and other agronomic inputs, and their impact on global sustainable intensification of agriculture.
Mr. Barak is an active member of the United Nations CEO Water Mandate and the United Nations Global Compact LEAD initiative. He served on the steering committees of both. He served also on the Core Advisory Group of the UN Global Compact’s Sustainable Agriculture Business Principles (SABPS) initiative. He actively participates in global water and sustainability discussions, sharing Netafim's knowledge and expertise in water conservation and sustainable productivity. Mr. Barak is also the chairman of the Technical Committee for Water Reuse of ISO, the International Organization for Standardization.
Mr. Barak has spoken at numerous global events including the Earth Summit in Brazil (Rio+20), World Water Week, World Water Forum, Food Security Forum, IFC Cleantech Conference, World Bank’s World Water Day, and Strategic Agricultural and Food Shortage Solutions for Africa Conference. He led a seminar on attracting drip irrigation investments at a USAID conference in Washington DC, and addressed a UN Global Compact gathering at the World Economic Forum in Davos.
Mr. Barak studied International Relations and Political Science at The Hebrew University of Jerusalem, and is a graduate of the Executive Management Program at the Recanati School of Business at Tel Aviv University.
Mr. Barak is a member of Kibbutz Hatzerim, located in Israel’s Negev desert, and has served on Hatzerim’s board of directors, management committee and economic committee. He is married to Liorah, a senior child psychologist, and has three children and eight grandchildren.