The African Media Initiative (AMI) is a pan-African organisation that seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent. AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa. The organization was established in 2010 and is headquartered in Nairobi,Kenya.